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For example, in the United States, the incidence of smoking, obesity and heavy drinking is lower among the better educated. (2008). Cutrona, S. L., Choudhry, N. K., Stedman, M., Servi, A., Liberman, J. N., Brennan, T., Fischer, M. A., Alan Brookhart, M., & Shrank, W. H. (2010). It's a good idea to wear a seatbelt. Annals of Internal Medicine, 144(12), 904912. Kremers, S. P. J., Mudde, A. N., & de Vries, H. (2001). Oei, T. P., & Burrow, T. (2000). British Journal of Health Psychology, 7(Pt 2), 163184. The concept of health promotion was developed to emphasize the community-based practice of health promotion, community participation and health promotion practice based on social and health policies ( Baisch, 2009 ). New York: Oxford University Press. Schoenmakers, T., Wiers, R. W., & Field, M. (2008). Early detection of cancer: Knowledge and behavior among Dutch adults. Dempsey, A. R., Johnson, S. S., & Westhoff, C. L. (2011). Discussion 14-7. Health Psychology, 23(2), 207218. 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